At the Nest, CIID's early-stage startup incubator, we apply people-centered design methods to entrepreneurship.
The Nest brings together a small group of talented entrepreneurs to build products and services that create value and are focused on a positive impact. Working alongside CIID's renowned design consultancy, research arm, and Interaction Design Programme (the #17 design school in the world), Nest entrepreneurs spend 4 to 12 months turning their ideas into viable companies with the help of Nest resources and expert advisors. The Nest is sector-agnostic and welcomes impact-driven startups from any sector.
The Nest is made possible through generous co-financing by the Danish Ministry of Business and Growth.
"Novo Nordisk A/S depends on innovation to sustain our long term business growth. The Nest offers a unique opportunity to be part of an environment where we can learn about how to implement the ideas for the future."Jakob Riis – EVP Global Marketing, Novo Nordisk
"Given the current momentum behind Denmark's tech entrepreneurship, CIID’s Nest in particular is set to be a front-runner within the Danish incubator community. In order to be successful, entrepreneurs need access to financial capital, talented collaborators, and an international network of knowledgable mentors. The Nest is already providing all of these since it opened its doors earlier this year”Ted Ullrich – Founder and Partner, Tomorrow Lab, NYC
“One of the primary reasons why AStep Forward is a Danish company is its relationship with CIID. The multitalented international community of CIID brought us together via the CIID Nest, a new initiative to encourage and support design entrepreneurship in Denmark. The CIID Nest was created with desire to make positive impact in the world through design; this goal is aligned with our passion”Alessandro Sarfatti – Founder, AStep Forward
“Great ideas are constantly born in a creative environment where you gather many people from different backgrounds, experiences and cultures, BUT, unfortunately great ideas are also constantly lost! As a former student of CIID I could personally vouch for the quality of concepts, projects and fellow designers. NEST is an obvious extension of the energy and passion of a designers journey through academia and education”Siddharth Muthyala – Senior Concept Designer, LEGO
The Nest operates in three phases, separated by mandatory milestones unlocking further support and funding. Startups may join at any phase and stay for a duration of 4 - 12 months.
CIID Nest pairs each team with a specific mentor, chosen from a field of over 50 design and business experts from around the globe. Your mentor is selected based on your team’s focus and needs, and partners with you throughout your Nest residency, to help guide your development and provide feedback from start to finish.
To ensure that your idea achieves the greatest possible reach, we’ve invited business professionals and veteran entrepreneurs to help refine your team’s business approach. They’ll work with your team as you create a business plan, define a product strategy, and prepare and deliver investor pitches.
Occupying the top floor of CIID’s building in the heart of Copenhagen, the Nest puts you in the midst of a constant ebb and flow of expertise: teachers and students from our IDP programme, visiting researchers from around the world, and in-house consultants.
CIID draws on a vibrant extended network of designers, entrepreneurs, and forward-thinking businesses. During your time at the Nest, your team will connect and contribute to this network, enhancing your own work and inspiring others. Members of our network also attend organised Demo Days at the end of your five months, giving you a unique opportunity to pitch for potential investment.
While a part of CIID Nest, each team will receive up to 320,000 DKK in financial assistance. In return, the Nest will retain between 3 and 8% equity in the company. By dividing the support into three stages – idea incubation, product development, and launch – the Nest can supporting startups throughout the early stages.
Build. Test. Repeat. Your team will have 24/7 access to a full suite of prototyping tools in our lab. From laser cutters, 3D printers and electronics benches, to modeling, woodworking, and video production – every possible way to make your idea real is at your fingertips, along with the expertise and advice to make it work. The CIID Prototyping lab is sponsored by Intel.
Strategy & Management, CIID Nest
Simon is a maker, designer, and consultant focused on the needs of young and emerging companies. He has advised dozens of entrepreneurs on their business plans, strategy, communications, and investor pitches.
After spending years in New York’s vibrant startup scene gaining deep insights into early-stage entrepreneurship and investment, Simon moved to Denmark to combine his experiences with a design approach. Since February 2015, Simon has developed the Nest from an early prototype to a focused incubator built around creating a real impact. Simon also acts as a business developer for CIID as a whole and frequently teaches design principles to students, designers, and executives around the world.
Simon holds a BA in sociology from Columbia University and is a graduate of CIID’s 2014 Interaction Design Programme.
Co-Founder and CEO, CIID
Simona is a co-founder and director of the Copenhagen Institute of Interaction Design. Leading the overall organisation at CIID she heads a team that encompasses a world-class consultancy, education programme, and research lab.
Simona is an expert in service and scenario design and created a design culture at CIID that works in collaboration with academia and industry. She regularly speaks at conferences and events and is a part of a board of experts at the University of Macau in China. Simona has over 15 years of teaching experience at various institutions including Denmark’s Design School (DKDS), the Politecnico University in Milan, and the Institute of Design, Illinois Institute of Technology, Chicago.
Simona completed both her PhD in Industrial Design and Multimedia Communication (2002), and her MA in Architecture (1996) at the Polytechnic University of Milan.
Jan Krog Henningsen
Business and Strategy Advisor
Jan has joined the Nest as a permanent in-house mentor and advisor for Nest startups.
In his previous position at Aller Media Innovation as Head of Business Development, Jan built a department of 35 people that launched 4 successful global startups. In the process, he acquired substantial experience in advising and mentoring purpose-driven startups and gives concrete actionable feedback in every session, helping startups to break through in their market.
Jan has been working with startups since 1997 and has been pitched more than 400 business ideas, working with more than 50 of them, and launching 8.This has given him valuable insights as to how a startup is best pitched to both investors and partners.
Jan is a serial entrepreneur and holds a Master’s in Project Leadership at the Technical University of Denmark.
Join our team in a dynamic and challenging environment that rewards creativity, initiative, and ambition.
We are always open for new potential, so please feel free to send a cover letter and resume to firstname.lastname@example.org.