The Nest brings together a small group of talented entrepreneurs to build products and services that create value and are focused on a positive impact. Working alongside CIID's renowned design consultancy, research arm, and Interaction Design Programme, Nest entrepreneurs spend 4 to 12 months turning their ideas into viable companies with the help of Nest resources and expert advisors. The Nest is sector-agnostic and welcomes impact-driven startups from any industry. The Nest is made possible through generous co-financing by the Danish Ministry of Business and Growth.
København Kommune


CIID Nest is built around the principles of design-driven entrepreneurship. True to the CIID philosophy, each company in the Nest is committed to a people-centered and iterative approach coupled with technology and business thinking. We've assembled the resources and network to give your startup the best possible chance to grow.
CIID Nest pairs each team with a specific mentor, chosen from a field of over 50 design and business experts from around the globe. Your mentor is selected based on your team’s focus and needs, and partners with you throughout your Nest residency, to help guide your development and provide feedback from start to finish.
Occupying the top floor of CIID’s building in the heart of Copenhagen, the Nest puts you in the midst of a constant ebb and flow of expertise: teachers and students from our IDP programme, visiting researchers from around the world, and in-house consultants.
The CIID Network
CIID draws on a vibrant extended network of designers, entrepreneurs, and forward-thinking businesses. During your time at the Nest, your team will connect and contribute to this network, enhancing your own work and inspiring others. Members of our network also attend organised Demo Days at the end of your four months, giving you a unique opportunity to pitch for potential investment.
Prototyping Lab
Build. Test. Repeat. Your team will have 24/7 access to a full suite of prototyping tools in our lab. From laser cutters, 3D printers and electronics benches, to modeling, woodworking, and video production – every possible way to make your idea real is at your fingertips, along with the expertise and advice to make it work. The CIID Prototyping lab is sponsored by Intel.

Currently in the Nest

Meet the Startups currently in our space.

Nest Alumni

Take a look at some of the startups that have been part of the programme in the past.



Jan Krog Henningsen

Manager, CIID Nest

Jan is the Manager of CIID Nest and Head of Mentoring at Innofounder.dk, a nation wide incubator CIID operates together with Danish Design Center. Jan built his first company in 1997 and has substantial experience advising startups as a mentor for more than 30 startups over the years, and has been pitched more than 400 business ideas, working with more than 50 of them, and launching 8. He gives concrete actionable feedback in every session, helping startups to break through in their market. Jan holds a Master’s in Project Leadership from the Technical University of Denmark.

    Simon Herzog

    Professional Programmes Manager, CIID

    Simon is a maker, designer, teacher, and consultant focused on bridging the gap between divergent fields and cultures. He has advised dozens of entrepreneurs on their business plans, strategy, communications, and investor pitches. Simon developed the Nest from an early prototype to a focused incubator built around creating a real impact. He is founder and manager of CIID’s Professional Programmes, a design instructor, and a business developer for CIID as a whole. Simon holds a BA in sociology from Columbia University and is a graduate of CIID’s 2014 Interaction Design Programme.

      Simona Maschi

      Co-Founder and CEO, CIID

      Simona Maschi is a co-founder and CEO of the Copenhagen Institute of Interaction Design. Simona is an expert in design-driven innovation processes and is passionate about using creative problem solving to create positive impact in people’s lives. She supports this vision through creating an innovation culture that bridges industry, academia and entrepreneurship. She has a keen eye for talent and being an entrepreneur herself, enjoys spending time with start-up teams and communities - and encourages the not-so linear journeys of ambitious ventures. Simona studied at the Polytechnic University of Milan where she completed both her PhD in Industrial Design and Multimedia Communication (2002), and her MA in Architecture (1996).


        Toldbodgade 37b 1253, København K
        E-mail: contact@nest.ciid.dk Phone: +45 3555 1100